We just listened to the Design Matters podcast in which Debbie Millman discusses branding with designers Greg Hahn and Ryan Moore who work at Gretel. It gave us some great insight into how they think, develop ideas and creatively engage audiences with out of the box ideas. A worthy listen for just about anyone interested in design. You can listen to the podcast here or read more about how their company rebranded Netflix.
All posts in Brand2 Posts
Discount stores rarely put to much thought into house product packaging. When they do, designs are often uninspiring and well, generic. This tends to make you more hesitant about trying that brand which involves a search for origin (think Aldi and Trader Joe’s). The combination of a re-brand and packaging redesign can increase that products sales and Target seems to agree.