What began as a musical side project of the same name in 2013 has become a full fledged independent record label. Founded by Chicago musicians Chris Hess and John Vanderweit the label has gone on to sign more than 10 local artists. The site’s last incarnation was full of 80’s colors and design elements. The recent refresh utilizes the minimalistic approach and negative space effectively putting the emphasis on the artists and their music. The logo was also reimagined clean, flat and color branded.