Wirtz Beverage Illinois had an existing craft beer blog upon my arrival to the company’s in-house design team but I was informed it did not perform well and needed a facelift, improved security and better interactivity. A fellow designer and I decided to put the site into WordPress; doing so would allow easy content management and better interactivity with readers. Wireframes were developed within a week and the current site was up and running within another. It continues to generate traffic as well as click throughs to the company’s corporate site. It is commonly viewed as a large improvement over it’s predecessor and an overall success. As the craft beer market continues to explode we saw a need for reference materials and swiftly created a tasting notebook that our sales reps and bar/store owners could reference alike.