All posts tagged house brand

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Rebrand Wars: The Target Awakens!

Discount stores rarely put to much thought into house product¬†packaging. When they do, designs are often uninspiring and well, generic. This tends to make you more hesitant about trying that brand which involves a search for origin (think Aldi and Trader Joe’s). The combination of a re-brand and packaging redesign can increase that products sales and Target seems to agree.

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